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Happy Yorkshire Day!

Wednesday 2nd August 2017

Welcome to Yorkshire and the region’s most popular guided visitor attraction*, Emmerdale the Village Tour, welcomed the symbolic Y to the fictional village in celebration of Yorkshire Day on Tuesday 1st August. The Village Tours have been in high demand and allow fans to follow in the footsteps of their favourite characters while the cameras stop rolling. Emmerdale remains one of the true hallmarks of Yorkshire, and we are proud to be able to showcase to guests the beauty of the region, helping bring the most dramatic village in the country to life.

Nikki Jacobs, General Manager of Emmerdale the Village Tour said: “Emmerdale is the epitome of Yorkshire for so many people; from the accents to the stone clad cottages, the weather(!) to the picturesque Yorkshire setting. We’re privileged to surmise the heart and essence of the region in one very special location for many thousands of guests. Celebrating Yorkshire is something we do daily here and the iconic Welcome to Yorkshire Y on site today could not look more at home.”

Sir Gary Verity, Chief Executive of Welcome to Yorkshire added: “Last year Yorkshire had a record breaking summer with a 12% increase in international visitors and a 21% increase in overnight stays and 2017 is already looking healthy with international spend up a huge 30% to £99m in the first quarter of this year. Our members are telling us their bookings are already up for this summer at around 20% on average which is great news.

“Emmerdale, like the Tour de Yorkshire, beams stunning images of our county to millions of people worldwide tempting them to come and see first-hand everything Yorkshire has to offer.

“It’s great to hear fans are coming to visit the iconic set from as far away as Australia and New Zealand. For us, every day is Yorkshire Day and we’re proud to work together with attractions like Emmerdale the Village Tour to continue to raise the profile of our county and make it the number one visitor destination.”

Don't miss out - book your place on Emmerdale the Village Tour for one of the remaining dates in 2017 and experience all Yorkshire has to offer by calling our bookings team on 01904 261 262.